Lead Supply A/S has become Karman Connect A/S - Read more


Karman Connect assists banks and other online providers of unsecured consumer loans to reach as many customers as possible. Of the highest possible quality. And in the shortest possible time.

Six reasons to reinforce your online loan business via Karman Connect

  • High ROAS (Return On Ad Spend)
  • Elevated volume of high-intent borrowers
  • Superior quality through efficient segmentation
  • High conversion rate
  • Scalable delivery
  • Deep market insight
Emilia & Andreas

How we

Ever since we started up back in 2014, we’ve been driven by our mission to connect banks and borrowers in an increasingly digitised world. It is a mission which, on the basis of our expertise in online marketing, our in-depth market insight, and our efficient use of data has provided online lenders with:

  • significant results
  • new market share
  • new customer segments
  • organic growth

At the same time, we focus unswervingly on improving transparency on the loan market – and on delivering brand safety for our customers through uncompromising compliance.



At Karman Connect, we are extremely data-driven. Our top-notch fintech solutions and best-in-class data warehousing put us in a position to analyze and segment the huge numbers of visitors to our loan comparison sites.

The anonymized segmenting is founded on parameters such as channels, search terms and data-based knowledge about where there has historically been a fit between a user's peers and a bank. This enables us to come up with the best possible matches – for lenders and borrowers alike – time and time again.

And as a natural part of our business model, we assure constant compliance with all requirements in relation to

  • the General Data Protection Regulation (GDPR)
  • transparency
  • good business practice
  • customer-specific requirements for compliance
What we offer

What we

Karman Connect operates a range of popular own-brand loan comparison sites. Every site is based on our own Data Engine and given a top rating by users on the different European markets. In addition, we run a variety of comparison sites in partnership with strong media brands, online marketplaces and consumer portals.

A shared feature of the customer-centric comparison sites in our portfolio is that our Data Engine constantly analyzes the anonymized channel- and search data from the users. On the basis of the findings from these analyzes, users have the option of personalizing the lists of relevant loan options.


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Commercial team
Commercial team