New name marks
new identity
To mark our transformation from an online marketing player to a leading international fintech company, Lead Supply changes its name to Karman Connect A/S in June 2022.
Our name is inspired by the imaginary line that 100 kilometers out marks the boundary between Earth's atmosphere and outer space: the Karman Line, often also referred to as “where space begins”.
A look towards the Karman Line visualizes the journey we are on: Accelerating transparent digital lending in the banking universe. We help banks and brokers shine even brighter in the digitalized lending markets. We reach for the stars in everything we do. As a company. And as a team of dedicated Karmanuats.
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2014Company foundedunder the name of Lead SupplyLaunch ofthe Fairlån (Fair Loan) consumer brand
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2015Expansion intoNorway and Sweden
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2016North Media A/Spurchases 50% of the businessLaunch ofthe Matchbanker consumer brand
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2017Expansion intoFrance, Germany and Spain
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2019Lead Supply Named“Gazelle company of the Year” in Central JutlandLaunch ofthe LoanScouter consumer brand
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2020Work from homeand innovation in remote working
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2021New strategywith the emphasis on reinforcing the technological and commercial infrastructureLaunch ofstrategic media partnership with the Danish newspaper Ekstra Bladet
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2022Lead Supplychanges its name to Karman ConnectExpansion intoAustria, Italy and the UK